Amazon Prime Day Advertising

Prime day is an annual deal event just for prime members on oct.

Amazon prime day advertising. Prime day is an annual deal event just for prime members on 13 14 october delivering incredible savings on products from small businesses top brands. Prime day is an annual deal event just for prime members on oct. Amazon prime day marketing for retailers consumer spending in the u s. But it s much more than that.

Amazon is giving free prime day credits worth 200 to first time ad buyers as it tries to leverage its retail muscle to boost its advertising business eugene kim 2020 10 09t18 01 21z. Many online shoppers are patiently awaiting one of the most popular global shopping events amazon prime day. The e commerce giant decided to celebrate its 20th birthday by hailing the day a prime day as well as offer unique deals to its most dedicated customers the prime membership subscribers. During the 2020 pandemic may be down but spending online with amazon is high as people are doing most of their shopping online.

Amazon appears poised to solidify its prime day shopping holiday as a bona fide marketing event with an extended offering this year six hours longer than its record breaking prime day 2017. Prime day is also a huge magnet for membership subscriptions and amazon s general counsel david zapolsky speculated that the doomsday scenario could look like a 300 million hit for the. Beat the holiday hustle shop for everyone on your gift list during prime day. 13 14 delivering incredible savings on products from small businesses top brands.

13 14 with an extra 18 hours of deals live on october 15 through the global store delivering incredible savings on products from small businesses top brands. Kenshoo found that advertisers spent 3 8x on this year s prime day compared to any other day in july but they also generated 5 8x their usual revenue. Amazon prime day first took place on july 15th 2015.