Crocs Rebrand

Usually fan made conceptual redesigns tend to go unnoticed.

Crocs rebrand. The resin branded croslite was lightweight resisted odor and fungus and conformed to the wearer s footprint from body heat. Balenciaga sent models down the runway wearing platform crocs. Logo rebrand for crocs founded in 2002 and with an annual revenue of over 1 billion dollars crocs has become one of the largest footwear companies in the world. This is a bold retail approach undertaken by the brand to veer away from the colorful green crocs shops where the products line the walls.

The new crocs concept store in singapore adapts a more down to earth look and feel with wooden interiors and design. This rebrand concept was inspired by the iconic croc silhouette as a basis for their crocodile mascot by streamlining and unifying both into one simple mark the new logo allows for more versatility at scale whilst continuing to embody the friendly spirit of the brand for a new generation. I was lucky to work with a great team of designers on the crocs rebrand project as a part of an assignment called hell s agency the idea of hell s agency was to drill us with extremely tight deadlines and a difficult re brand. Logo rebrand for crocs founded in 2002 and with an annual revenue of over 1 billion dollars crocs has become one of the largest footwear companies in the world.

Throughout the past weeks i have seen a rebranded crocs logo appearing in design blogs and pages. Historically perceived as an ugly show crocs have in recent years become a favorite of working artists and the fashion vanguard by reinventing their famous silhouette to speak to a new audience. Crocs were all the rage in 2007. Founded in 2002 by three friends who initially started selling the resin made clogs as boat shoes crocs had become a full blown fad.

These properties made crocs incredibly comfortable. Well that happens in most cases but recently there has been a famous brand circulating around and mostly due to their rebrand. I had initially thought the company adopted a new image but then found out that it was a concept rebrand. Crocs is a brand that starts off with a bad reputation.