Prime Day Advertising

Brands will spend even more on advertising.

Prime day advertising. As more of amazon s competitors offer competitive shipping amazon heavily promoted the other services like music video and kindle users receive from a prime membership during q2. Prime day in october gives brands the ability to message consumers earlier about holiday deals which may result in higher ad spend overall. Given the widespread revenue losses in 2020 thus far a well planned marketing strategy will be crucial for brand and retailer success. Join the smartfinds marketing amazon prime day webinar on wednesday september 9 2020 2 pm est on gotowebinar.

In its prime day forecast emarketer projects amazon will sell 9 9 billion in goods worldwide including nearly 6 2 billion in the u s which is just about as much as consumers spent on black. Amazon prime day marketing webinar. Beat the holiday hustle shop for everyone on your gift list during prime day. Amazon advertising ahead of prime day the loss leader of holidays prime day is used as a catalyst to attract new prime customers and drive the sales of amazon devices.

Prime day is an annual deal event just for prime members on oct. Prime day is going to look different this year. 13 14 with an extra 18 hours of deals live on october 15 through the global store delivering incredible savings on products from small businesses top brands. Preparing for prime day and the holiday season with amazon advertising.

In our live only webinar preparing for prime day and the holiday season with amazon advertising attendees came away with information on how to build the framework to find attract and engage millions of amazon customers during this holiday season and beyond. As such prime day will kick off the holiday shopping season this year and advertising strategies will have to be adjusted accordingly. While the actual date for prime day 2020 is still unknown most brands are preparing for early to mid october. 13 14 delivering incredible savings on products from small businesses top brands.

Prime day is an annual deal event just for prime members on oct. But the truth is this is a great opportunity for all e commerce retailers alike. You want to take full advantage of this unique prime day.