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As amazon s sixth annual prime day approaches so does the unofficial start of the 2020 holiday shopping season.
Prime day marketing. The company earlier this year postponed the two day shopping event started in 2015 to drum up sales during the summer shopping lull due to the covid 19 pandemic. Much remains to be seen including how much consumers are willing to spend before. Amazon prime day first took place on july 15th 2015. The e commerce giant decided to celebrate its 20th birthday by hailing the day a prime day as well as offer unique deals to its most dedicated customers the prime membership subscribers.
What happens on amazon prime day. You want to take full advantage of this unique prime day. Join the smartfinds marketing amazon prime day webinar on wednesday september 9 2020 2 pm est on gotowebinar. But it s much more than that.
Given the widespread revenue losses in 2020 thus far a well planned marketing strategy will be crucial for brand and retailer success. The deals will be shared across all its marketing channels from email to social including its amazon prime day video and other awareness campaigns beginning 1 october. Prime day a marketing event amazon started in 2015 to drum up sales during the summer shopping lull has previously occurred in july though the company never publishes the date far in advance. Amazon prime day marketing webinar.
Beat the holiday hustle shop for everyone on your gift list during prime day.
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